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NIGP 961-53: Marketing, Public Relations, Advertising, and Community Outreach Services — State & Local Bids & NAICS Crosswalk (430+ Bids Open)

Search 430+ Bids open state, county & municipal RFPs for NIGP 961-53 (Class 961 — Miscellaneous Services, No. 1 (Administrative, Legal, Marketing): Marketing...

NIGP 961-53 (Class 961): Marketing, Public Relations, Advertising, and Community Outreach Services — Active State & Local SLED Solicitations

State & local (SLED) procurement guide, state portal spend, cooperative vehicles, and NAICS/PSC crosswalk for NIGP 961-53 (Marketing, Public Relations, Advertising, and Community Outreach Services).

NIGP Code 961-53 — Marketing, Public Relations, Advertising, and Community Outreach Services — is a standardized State, Local, and Education (SLED) procurement classification within Class 961 — Miscellaneous Services, No. 1 (Administrative, Legal, Marketing) of the National Institute of Governmental Purchasing (NIGP) Commodity/Services Code taxonomy. Across all 50 states, over 33 state central purchasing offices and thousands of county governments, municipal utilities, public university systems, transit authorities, and K-12 school districts obligate approximately $1.9 Billion annually under NIGP 961-53, generating 430+ Bids active Invitations for Bid (IFBs), Requests for Proposals (RFPs), and informal quote requests each year. The NIGP taxonomy uses a hierarchical structure where the 3-digit Class (961) identifies the broad commodity or service family (Miscellaneous Services, No. 1 (Administrative, Legal, Marketing)) and the 5-digit Class-Item code (961-53) pinpoints the specific service (communications) deliverable. When state and municipal buyers post solicitations on portals such as California Cal eProcure, Texas ESBD, Florida MFMP, and Virginia eVA, automated bid invitations are dispatched exclusively to vendors who have added NIGP Class 961 and Item 961-53 to their supplier registration profiles. Typical scopes of work under NIGP 961-53 include State Tourism, Economic Development & State Lottery Full-Service Ad Agency Campaigns; Public Health (Maternal Health, Opioid Prevention, Immunization) Multilingual Media Buying; and Highway Safety ('Click It or Ticket' / impaired driving) & Transit Ridership Campaigns. In addition to standalone municipal RFPs and sealed low-bid IFBs, a substantial share of NIGP 961-53 purchasing flows through cooperative purchasing agreements and statewide term contracts—including Tourism, Public Health & Transit Marketing Contracts. Holding or partnering on a cooperative master contract allows public sector buyers to issue direct purchase orders without repeating a lengthy formal solicitation cycle. Furthermore, most state and municipal procurements under NIGP 961-53 enforce Historically Underutilized Business (HUB), Minority/Women-Owned Business Enterprise (MBE/WBE), Disadvantaged Business Enterprise (DBE), or Service-Disabled Veteran-Owned Business participation goals. For contractors operating across both SLED and federal markets, NIGP 961-53 cross-walks directly to Federal Product and Service Code (PSC) R701 (Support - Management: Advertising) and Primary NAICS 541810 (Advertising Agencies). InTandem's government contracting platform unifies state and local NIGP 961-53 solicitations with federal PSC R701 and NAICS 541810 bids, giving your capture team complete visibility across every jurisdiction.

What State, County & Municipal Buyers Procure Under NIGP 961-53

  • State Tourism, Economic Development & State Lottery Full-Service Ad Agency Campaigns
  • Public Health (Maternal Health, Opioid Prevention, Immunization) Multilingual Media Buying
  • Highway Safety ('Click It or Ticket' / impaired driving) & Transit Ridership Campaigns
  • Public Involvement, Bond Referendum Education & Bilingual Community Engagement
  • Public Council / Board Presentation Delivery, Stakeholder Workshops & Executive Summaries
  • HUB / MBE / WBE / DBE Subconsultant Utilization & Monthly Invoicing Progress Reports
  • Compliance with State Open Records (FOIA/PIA), Conflict of Interest & Ethics Statutes
  • Grant Compliance Documentation (FEMA, USDOT, EPA, HUD, ARPA/IIJA) & Audit Readiness

Top State Procurement Portals Buying NIGP 961-53

Common SLED Cooperative Purchasing Vehicles

  • Tourism, Public Health & Transit Marketing Contracts (National & Statewide Cooperative Purchasing Agreements): Pre-competed master agreements allowing cities, counties, K-12 school districts, and state agencies to issue direct purchase orders under NIGP 961-53 without running a 90-day formal RFP.
  • Formal Municipal & State IFBs / RFPs (NIGP 961-53) (Sealed Competitive Bidding & Best-Value Proposals): Solicitations published on state portals (California Cal eProcure, Texas ESBD) where vendors registered under NIGP Class 961 and Item 961-53 receive automated bid notifications.
  • Multi-Year Annual Term & On-Call IDIQ Contracts (City, County, ISD & Transit Authority Blanket Orders): 1-to-5 year Indefinite Quantity or Job Order Contracts (JOC) establishing fixed unit pricing or hourly rates for recurring marketing, public relations, advertising, and community outreach services requirements.

NIGP 961-53 Frequently Asked Questions

What is NIGP Code 961-53?

NIGP 961-53 (Marketing, Public Relations, Advertising, and Community Outreach Services) is a 5-digit Class-Item commodity/service code under Class 961 — Miscellaneous Services, No. 1 (Administrative, Legal, Marketing). State agencies, cities, counties, school districts, and public universities use NIGP 961-53 to classify procurements and notify registered vendors for State Tourism, Economic Development & State Lottery Full-Service Ad Agency Campaigns and Public Health (Maternal Health, Opioid Prevention, Immunization) Multilingual Media Buying.

How much do state and local governments spend under NIGP 961-53?

State, municipal, county, and educational (SLED) agencies obligate an estimated $1.9 Billion annually under NIGP 961-53, with approximately 430+ Bids active solicitations posted across state portals such as California Cal eProcure and Texas ESBD.

What are the Federal NAICS and PSC equivalents for NIGP 961-53?

NIGP 961-53 maps directly to Federal Primary NAICS 541810 (Advertising Agencies) and Federal Product and Service Code (PSC) R701 (Support - Management: Advertising).

Which cooperative purchasing contracts cover NIGP 961-53?

Public agencies frequently procure Marketing, Public Relations, Advertising, and Community Outreach Services under NIGP 961-53 through cooperative and statewide vehicles including Tourism, Public Health & Transit Marketing Contracts, as well as municipal annual term contracts.

Should I register for NIGP 961-53 or the full NIGP Class 961?

You should register for both NIGP 961-53 (Marketing, Public Relations, Advertising, and Community Outreach Services) and the parent 3-digit NIGP Class 961 (Miscellaneous Services, No. 1 (Administrative, Legal, Marketing)), including 961-00 and related codes like 961-13, so you never miss a solicitation when a local buyer codes a bid broadly.

Related NIGP Commodity/Services Codes

Browse All 136 NIGP Commodity Codes | NAICS 541810 Guide | PSC R701 Guide | 50-State Procurement Portals