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PSC R701: Support - Management: Advertising — Active Federal Contracts & NAICS Crosswalk (145+ Bids Open)

Search 145+ Bids open SAM.gov solicitations for Federal PSC R701 (Support - Management: Advertising). Annual federal spend: $1.6 Billion. Crosswalked to NAIC...

PSC R701: Support - Management: Advertising — Active Federal SAM.gov Contracts & NAICS Crosswalk

Federal procurement intelligence, spending breakdown, NAICS/NIGP crosswalk, and contract capture guide for PSC R701 (Support - Management: Advertising).

Product and Service Code (PSC) R701 — Support - Management: Advertising — is an official federal procurement classification within Portfolio R — Professional, Administrative & Management Support managed by the General Services Administration (GSA) under the Federal Procurement Data System (FPDS) Product and Service Codes Manual. Across federal agencies, contracting officers obligate approximately $1.6 Billion annually under PSC R701, with 145+ Bids active solicitations, pre-solicitation notices, and task order RFQs circulating on SAM.gov and agency e-Buy portals. While a 6-digit NAICS code defines a contractor's overall industry and Small Business Administration (SBA) size standard, PSC R701 specifies the exact service (marketing) deliverable being purchased on the contract line item (CLIN). In federal solicitation architecture, PSC R701 is most frequently paired with Primary NAICS 541810 (Advertising Agencies), which carries an SBA small business size standard of $25.5 Million. Major buying commands—led by Department of Defense (Army, Navy, Air Force Recruiting) (54% of spend), Department of Health and Human Services (22%), and Department of Veterans Affairs (12%)—use PSC R701 to categorize statements of work encompassing National Military Recruiting Media Buying, Digital Ad Campaigns & Creative Production; Public Health Vaccination, Mental Health & Disaster Preparedness Media Placement; and Programmatic Digital Advertising, Search Engine Marketing (SEM) & Audience Analytics. Understanding how contracting officers cross-walk PSC R701 with NAICS 541810 is critical because many agencies filter dynamic small business searches, GSA e-Buy distributions, and historical FPDS incumbent spend analyses by PSC rather than NAICS alone. Procurement teams issuing awards under PSC R701 utilize a mix of open-market SAM.gov solicitations and pre-competed contract vehicles such as GSA MAS 541810. Depending on the acquisition threshold and market research results from Sources Sought notices, contracting officers frequently restrict PSC R701 competitions to certified small businesses—including 8(a) Business Development participants, Service-Disabled Veteran-Owned Small Businesses (SDVOSB), Women-Owned Small Businesses (WOSB), and HUBZone firms. Offerors responding to PSC R701 RFPs must demonstrate strict compliance with applicable FAR and DFARS clauses, deliverable quality standards, and supply-chain or labor regulations. For contractors expanding across both federal and state/local (SLED) markets, PSC R701 maps directly to NIGP Commodity/Service Code 961-53 (Marketing, Public Relations, Advertising, and Community Outreach Services) used by state procurement portals, municipal purchasing departments, public universities, and K-12 school districts. InTandem's automated government contracting platform continuously monitors live SAM.gov notices tagged with PSC R701 alongside matching state and local NIGP 961-53 bids, enabling capture teams to uncover hidden opportunities and generate compliant proposals faster.

What Federal Agencies Buy Under PSC R701

  • National Military Recruiting Media Buying, Digital Ad Campaigns & Creative Production
  • Public Health Vaccination, Mental Health & Disaster Preparedness Media Placement
  • Programmatic Digital Advertising, Search Engine Marketing (SEM) & Audience Analytics
  • Multicultural Outreach, Broadcast TV/Radio Production & Event Sponsorships
  • Monthly Contract Status Reporting (CSR), Earned Value Management (EVM) & Financial Tracking
  • Standard Operating Procedure (SOP) Authoring, Knowledge Transfer & Workforce Training
  • Quality Assurance Surveillance Plan (QASP) Compliance & Deliverable Peer Reviews
  • Cleared Personnel Security Management (SECRET / TOP SECRET / SCI) & Facility Clearances

Top Federal Buying Agencies for PSC R701

  • Department of Defense (Army, Navy, Air Force Recruiting): $865 Million (54% of PSC Spend of obligations)
  • Department of Health and Human Services: $350 Million (22% of PSC Spend of obligations)
  • Department of Veterans Affairs: $190 Million (12% of PSC Spend of obligations)
  • General Services Administration & Civilian Agencies: $185 Million (11% of PSC Spend of obligations)

Common Federal Contract Vehicles & GWACs

  • GSA MAS 541810 (GSA Multiple Award Schedule / Best-in-Class Vehicle): Primary pre-competed federal contract vehicle used by contracting officers to issue RFQs and task orders under PSC R701.
  • SAM.gov Open Market Solicitations (PSC R701) (FAR Part 12 / 13 / 15 Open Market): Standalone Invitations for Bid (IFBs), Requests for Proposals (RFPs), and Simplified Acquisitions published directly under PSC R701.
  • Agency-Specific IDIQs, MATOCs & GWACs (Indefinite Delivery / Indefinite Quantity): Multi-year agency task order vehicles at Department of Defense (Army, Navy, Air Force Recruiting) and Department of Health and Human Services where PSC R701 is the designated product/service identifier.

PSC R701 Frequently Asked Questions

What does Federal PSC Code R701 cover?

PSC R701 (Support - Management: Advertising) is an official Federal Procurement Data System (FPDS) Product and Service Code under Portfolio R — Professional, Administrative & Management Support. Federal agencies use PSC R701 to classify procurements for National Military Recruiting Media Buying, Digital Ad Campaigns & Creative Production, Public Health Vaccination, Mental Health & Disaster Preparedness Media Placement, and Programmatic Digital Advertising, Search Engine Marketing (SEM) & Audience Analytics.

What is the difference between PSC R701 and NAICS 541810?

NAICS 541810 (Advertising Agencies) classifies the contractor's primary industry and establishes the SBA small business size standard ($25.5 Million). PSC R701 (Support - Management: Advertising) identifies the specific service (marketing) being purchased on the solicitation or contract line item (CLIN).

How much does the federal government spend on PSC R701 annually?

Federal agencies obligate approximately $1.6 Billion per year under PSC R701, led by Department of Defense (Army, Navy, Air Force Recruiting) ($865 Million), Department of Health and Human Services ($350 Million), and Department of Veterans Affairs ($190 Million), with roughly 145+ Bids active opportunities annually.

Which GSA Schedule or contract vehicle covers PSC R701?

Procurements under PSC R701 are frequently routed through GSA MAS 541810, alongside agency-specific IDIQ contracts and open-market solicitations published directly on SAM.gov.

What is the State & Local (SLED) NIGP code equivalent for PSC R701?

When bidding on state, county, municipal, or school district solicitations, the primary NIGP cross-reference for federal PSC R701 is NIGP 961-53 (Marketing, Public Relations, Advertising, and Community Outreach Services).

Related Federal PSC Codes

Browse All 165 Federal PSC Codes | NAICS 541810 Guide | NIGP 961-53 Guide | SBA Set-Asides